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by Tatiana SAMOY December 30, 2022 3 min read

Serums are concentrated care products chosen according to the skin problem you wish to treat: acne, redness, dullness, dryness, or shine. But how do you apply a serum properly? Serums come in different forms and textures, but they all have one thing in common: they need our precious advice! We give it to you on this article.


What are the benefits of a facial serum?

When should I use a serum?

Applying a face serum in four steps

How to choose your serum?



What are the benefits of a face serum?

Between moisturizers and different serums, it's easy to get lost.


So what is the purpose of the serum that you find everywhere in the beauty section? The serum is used to reinforce a moisturizer. But it is not designed to replace it.


It is a primary treatment for the face, with formulas designed to allow the active ingredients of the treatment to penetrate the epidermis. The aim is to solve a particular skin problem: from acne to wrinkles, redness, enlarged pores, or a dull complexion. 


The serum is a very fluid product, even liquid, which is applied to the face, neck, and décolleté. It is quickly absorbed by the skin and penetrates the layers of the epidermis to act in depth on the skin problems to be treated.


It stimulates the metabolism of the fibroblasts and allows the skin to be nourished in depth. It is worth including it in your daily routine, whatever your age.


Let's not forget that it is important to nourish your skin, even when it is very young, to slow down the skin's ageing process and to give it something to fight against the hazards of everyday life: pollution, water, stress, fatigue. 




When should I use a serum?

The serum is a key step in a beauty routine. It is applied between cleansing the face and the day or night cream. It is applied in the morning and/or evening, according to your needs and recommendations.


A moisturizer is then systematically applied. Why is it important? The active ingredients concentrated in the serum will penetrate the skin to restore its radiance and treat any problems in depth. Applied before the day cream, the serum is, therefore, more effective. It also prepares the skin for moisturizing. 


A serum is applied on a daily basis or as a treatment when the seasons change.


In winter, the skin needs to be deeply nourished, whereas when the sun comes out, it needs to regain its radiance. You can also use a serum according to your needs at the time, during a bout of fatigue, a bout of stress, or during episodes of acne.  





Applying a face serum in four steps

To properly apply your treatment, here are the steps to follow:


Clean your skin with a suitable cleanser. Wipe your face by gently dabbing it with a towel. 


Serums are often sold in pump bottles or with a pipette so that you can easily take it out. Put a few drops in the palm of your hands. You can heat the product. 


Rub the serum into the skin with small movements all over your face. In case of acne, focus on the areas to be treated. In the case of fine lines and wrinkles, massage these areas very gently to make the product penetrate more easily. There are also specific serums for the eye area. 


Wait a few minutes before applying your moisturizer adapted to the specificities of your skin. Indeed, the serum, rich in active ingredients, needs time to penetrate the layers of the epidermis and act in depth. 




How to choose a serum?

According to the skin problem you wish to treat. Initially, serums were designed to repair the first visible signs of ageing - wrinkles - but several brands now offer serums adapted to different problems: acne, fine lines, dullness, redness, etc.


It is possible to combine several serums in order to benefit from more active ingredients.


However, be careful to check the product's formulation. No silicone so as not to clog the pores and obtain the opposite effect to that intended. The same applies to mineral oils. These are synthetic oils (not so mineral, in fact!) produced by petrochemicals.  

Tatiana SAMOY
Tatiana SAMOY

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